Common Mistakes You Should Avoid in SEO Audit

To improve the ranking of your website over search engine or to raise visitors to your site, SEO audit is a must. Free SEO report is something which includes full information about your website including issues or recommendations.

No matter how great your website is, you need to perform technical SEO audit every now and then. This is essential to maintain your website's visibility or ranking. For this, you have to avoid these common mistakes:

1. Weak Content: We all know that content is the king. And this is true. Ensure the content on your website is relevant and high-quality. Search engines such as Google love quality content, so make it your priority. Also, make sure that there is enough data available on your website to crawl.

2. No crawling: To diagnose technical issues of your website, you need a thorough and clear understanding of each and every aspect. It is necessary to crawl a website. Crawling is when a search engine analyzes the website to understand what a page is about and how to rank it.

3. Stuffing of keywords: When it comes to SEO, keyword stuffing is a big ‘NO’. If you use many keywords in a short piece of content, this is known as keyword stuffing. Use limited, relevant, and strategically placed keywords in your content. Overuse of keywords makes your copy sloppy and difficult to read. Focus on quality rather than quantity. Ideal keyword density is 1-2%. Stick with that.

4. Duplicate content: The bots of the search engine are smarter than you think. If you add some information on your homepage which is already available on another website, Google will recognize it and penalize you on the grounds of plagiarism. The copied content may cause your site look inauthentic and untrustworthy to clients. Keep content unique and fresh always.

5. Use of invalid keywords: This is the most important thing you need to consider. Avoid using invalid keywords. There are so many SEO tools that you can use to search targeted keywords. Do your proper research and find out which terms the audience is using the most to search the products or services related to your business.

For staying on top of the market, you need to avoid all these mistakes and stick to the valuable tips.

3 Tips for Successfully Expanding Client Base

If you want to boost your newly started business in the market, the first and the foremost thing you need to do is: work to make your client base grow strong. It doesn’t mean just to enhance your followers on the internet. You need to work to attract them and retain them.

To find clients and improve your business’s bottom-line, consider these 3 necessary tips:

1. Know your clients: Each and every business has different methods that work best to find potential clients. Find out as much as you can about your clients. Who are they and what do they like? What are the platforms where they are available? Learn what is good for your business and what is not. Do proper research as it will help you find clients .

2. Understand the type of clients you require : To make money, you need to focus on targeting those clients who are actively looking for your services. For this, you need to have the right planning and targeting strategy in place.

3. Contact your clients and help them: Making clients is not enough. Make sure to communicate with them regularly to know their perspective. Ask them about their pain points and work to fix those by offering a solution. Whatever it is, make sure your current clients are happy with you. If they are happy with your services, they can refer you further and help you get more referrals for your business.

Follow these tips and make your client base grow strong. Getting ideas for finding clients are based on clients’ requirements and issues. So, firstly, understand your customers to win their hearts!