Common Mistakes You Should Avoid in SEO Audit

To improve the ranking of your website over search engine or to raise visitors to your site, SEO audit is a must. Free SEO report is something which includes full information about your website including issues or recommendations.

No matter how great your website is, you need to perform technical SEO audit every now and then. This is essential to maintain your website's visibility or ranking. For this, you have to avoid these common mistakes:

1. Weak Content: We all know that content is the king. And this is true. Ensure the content on your website is relevant and high-quality. Search engines such as Google love quality content, so make it your priority. Also, make sure that there is enough data available on your website to crawl.

2. No crawling: To diagnose technical issues of your website, you need a thorough and clear understanding of each and every aspect. It is necessary to crawl a website. Crawling is when a search engine analyzes the website to understand what a page is about and how to rank it.

3. Stuffing of keywords: When it comes to SEO, keyword stuffing is a big ‘NO’. If you use many keywords in a short piece of content, this is known as keyword stuffing. Use limited, relevant, and strategically placed keywords in your content. Overuse of keywords makes your copy sloppy and difficult to read. Focus on quality rather than quantity. Ideal keyword density is 1-2%. Stick with that.

4. Duplicate content: The bots of the search engine are smarter than you think. If you add some information on your homepage which is already available on another website, Google will recognize it and penalize you on the grounds of plagiarism. The copied content may cause your site look inauthentic and untrustworthy to clients. Keep content unique and fresh always.

5. Use of invalid keywords: This is the most important thing you need to consider. Avoid using invalid keywords. There are so many SEO tools that you can use to search targeted keywords. Do your proper research and find out which terms the audience is using the most to search the products or services related to your business.

For staying on top of the market, you need to avoid all these mistakes and stick to the valuable tips.