Dos and Don’ts of Online Marketing on Forums

Participating in discussions on online forum is one of the finest free advertising online strategies. However, you need to know how to make the most of this online strategy. It’s easy to end-up making certain mistakes that could limit your advertising efforts. You don’t want that, right?

So, without further ado, let’s dive right into knowing the dos’ and don’ts of online forum marketing –

1.      Register yourself on relevant sites - Filter down the niche to you which your business belongs. Find out forums relevant to that niche and get yourself registered there. For instance, if yours is a financial firm, you would want to register on discussion boards that discuss latest financial trends. 

2.      Don’t start posting marketing messages instantly - Although the purpose of participating in discussion is to promote a site, but you would want to avoid jumping right into marketing mode, right away. First of all, gain credibility by sharing useful information. Then slowly move towards promotional content. Otherwise, you might end-up getting banned. 

3.      Become a paid sponsor - To do that, you can contact the admin of the website. Ask him/her how you can go about becoming a paid sponsor to promote your business. This is another way to go about free internet advertising. 

4.      Be honest in your discussion – Pretending to be just a regular member of the community, when in fact your true motives are only to promote your business might not get you anywhere in the long run. The primary focus of your messages should be to help the readers first. If you are able to help them out, you would automatically secure branding and recognition.  

5.      Don’t mention your business where it’s not necessary – Talking incessantly about your product in places where it’s not even relevant may not only annoy the readers, but it may even get you banned. Make sure to keep your message engaging, entertaining, and informative. Tailor your message according to the nature of the discussion thread. 

6.      Become known - Your credibility and worth on forum websites will be governed by the engagement quotient. How quality information you share, how much you engage with other members, ask questions and reply to them; all such things will establish your credibility. Use these trick to become famous and your brand will become popular too.  

If you stick to these rules, you will definitely be able to advertise your product without investing any money. You might have to put some efforts first, but it will all be worth it.