Statistically speaking, the number of social media users worldwide is likely to grow to 2.5 billion by the year 2018. In 2015, this number was 2.1 billion.
It’s safe to say that social media platforms are the new search engines. This is where people go to, to connect with their favorite brands. This is also the platform where majority people find interesting information such as blogs, articles, quotes, memes, etc.
Effective social media optimization is all about securing brand recognition across leading social media networks by distributing quality/useful content regularly and securing maximum engagement with audiences.
Components of effective social media marketing strategy
1. Have clear, identifiable goals. It’s important to be clear on how what you want to achieve by your social media presence. Do you want to increase ROI or do you want to secure branding? Always have a plan to measure the success of campaign after some time interval.
2. Identify the most relevant channels. Not all social media networks are relevant to every brand. Different brands benefit from presence on different channels. For instance, if yours is a news channel, Twitter is where you should put more efforts. If you’re a fashion brand, Instagram is your go-to place.
3. Quality/helpful content is the lifeline of any effective social media strategy. Make sure to regularly share articles, blogs, and tips that help people in real genuine way. The more content you can get shared and circulated, the stronger branding and consumer relationship you can build.
4. Engagement. This is the key to it all on social media. Respond to readers’ comments and questions regularly so they feel connected with the brand.
So, there you have it! Now you know why every brand needs an effective social media marketing strategy and how they can go about it.
No comments:
Post a Comment