How to Get More Referrals for Your Business

For many, asking for referrals is uncomfortable. And there is tons of advice out there that won’t stop stressing out, ‘you need to ask for referrals’, ‘ask for referrals constantly’, ‘don’t be afraid to ask… for referrals’. To some extent, it’s true. You can never know how many referrals your business can get unless you ask for them. What’s also true is that referrals can help you grow your business and generate new income each and every time. It’s just, some of us don’t like asking for referrals. Not that it’s a bad thing, but it does give you some awkward feeling and it may look like you are putting some pressure on your relationship with the client. Luckily, there is another way, a more subtle one, which will help you get referrals, without asking.

Keep Things Professional

It might sound obvious, but as long as you deliver quality work, offer quality products and services to your clients, they will be more than happy to refer your business without you even asking for it. No one refers to people that are unprofessional and offer low-quality products and services. It’s all about finding the way to add more value to what your clients are already expecting from you. Sometimes, you can ask a few question about what they think of your services and an honest review of the things that could be improved will get you to the next stage.

Remind your Clients about your Business without Them Even Knowing

While some of your clients will connect on social media automatically, others need an invitation. When you post something on your social media page, use it as a strategy to remind your clients about what you do and how you do it. And don’t only post just for the sake of it, but post something memorable. Social media are the best way to share content that provides value, shows how interested you are in what you do, shows that you keep up with the trends in your industry and most importantly, reminds clients of what you can do for them. Just don’t go too overboard with the posting, we are not trying to annoy everyone.

A great way to do that is to connect on professional networks like LinkedIn. It's really important to know on which platform you are publishing your best content and choose the site where you don't have to worry about whether you post things from your private life and how potential clients can react to that.

Send Emails

After you build an email list, send your clients some interesting emails. The content you put in your emails should be targeting their needs and bring some useful information that will benefit them.

Always Follow Up

If someone sends a referral to your office or practice, call the person to thank for the referral afterward. Or just send them a thank you note and write a short story of how everything went.

Be Generous

Your clients will appreciate you even more if you go the extra mile and provide something in return that will show them you care about making their project successful or that your services are reliable. This will instantly make them want to give something in return as well.

Need more clients? Join the fastest growing professional referral network, NetProReferral.com and get recommend by your mentors and peers!