Raiyan Thinks Advertising Your Business Is the Key, Is He Right?

Raiyan Mustafa had an Idea! An Idea of doing a blog on contemporary issues. He wanted it to be his personal blog that will analyze and critique the current happenings of the time.

The idea appealed to him very much. So, he just directly jumped into it.

Although he has considerable knowledge of the digital world and the basics of all the online operations, he never operated his very own blog before. He knew all the things about website setup, hosting, development and social media marketing. He knew that you have to advertise your business, do SEO, do free SEO audit and so on.

So, he thought that he will do all those by himself. “It will not be of any difficulty if you can advertise your business properly,” he thought and directly started to concentrate what is the most important aspect of a blog- the content itself.

He started to brainstorm and came up with a solid list of topics containing 100 ideas to initially write about. Then, he thought he will need a team of writers to cover so many topics in a short time.

He hired five great freelance writers and gave them an orientation on what he wants. Now he just kept providing them with topics and an outline for each and every article for them to complete. He also wrote some of the most important and intriguing ones all by himself.

Then finally came the moment of the website launch. He did all the setups himself along with the help of a web developer friend and launched the blog with the initial 100 blogs.

It took a long 5 months to do all these! Now all set! He did some online advertising on the social platforms for the blog too! And gradually the traffic was rising. But it was not quite the amount Raiyan was originally expecting. “What could possibly go wrong”, he thought.

Then he realized that although he theoretically knew everything, due to lack of practical experience of running online operations he might have missed out something.

Then he did a free SEO audit and found out that although he did put some keywords into the backend of each and every post, his posts themselves were not properly optimized for search engines. Then he realized that duh! He didn’t do proper keyword research before starting to write the articles and he should have written the articles incorporating the keywords within the text.

Finally, he realized that it is not enough to know things theoretically and advertising your business is not the key. You may know web development, you may know how to advertise your business, you may also know what free SEO audit is, but you must have an expert with you whenever you are to do anything online. Otherwise, you are likely to miss out on some essential yet smaller details that are also key to success in any online enterprise.