Despite all the glamorous innovations in the field of marketing and business development processes the good old word of mouth marketing aka referral marketing is still the most fruitful source of new business for attorneys. No matter how much oblivious you are to the truth you just can’t change it. So, the sooner you accept it and start working on your attorney referral network the better it is for you.
Here are 5 most inspiring tips to get you up and running for building your attorney referral network.
Shatter Comfort Zones
When it comes to building lawyer referral networks, there will be challenges to overcome getting out of your comfort zone. You will have to face newer networking environment and meet new people every day. So, if you are not comfortable engaging with people socially and professionally, being the center of attraction in any networking event, giving speeches in seminars then it is time you broke free of your comfort zones and make the entire world your business networking playground. Break free of any such negative feelings and emotions that may accompany meeting new people, being social or exposing yourself to others in social media or in real.
Keep Making New Connections
Building an attorney referral network means constant dynamism from your part. You just can’t sit back and relax after making a certain amount of connections for your referral network. An effective network will keep growing and keep giving your worthier opportunities to choose from. For this, you have to keep making new relations both business and personal. Find out professionals both from within and outside of legal business. There are so many other professionals who can be valuable referral sources for you like doctors, bankers, financial advisors who are constantly dealing with people who might also need the help of a lawyer. Build targeted connection. NetProReferral.com is a great place to make professional referral based connections with professionals across fields and practices. You may also try other lawyer referral services.
Don’t Let Them Forget You
Often it may happen that after making a new member in your lawyer referral network you just sit back and let them forget you altogether. In this way, although it seems to you that you are increasing the number of referral sources in your network but in reality, these sources will just be the mere number and in practice just inactive names. So, to avert such situation you have to keep a channel of communication open with each and every of your referral network. Be it a time to time generic email to the whole group or through your social media updates try to be there. Do not let them forget you. Be in the back of their mind so that whenever somebody asks for attorney referrals from them your name comes to their mind promptly.
Ask for It
Many of the professionals I have met deem asking for referrals as something demeaning for them. They assume that asking for referral seems like they are forcefully selling something. But it doesn’t necessarily have to be like it if you know how to ask and when to ask. Do not hesitate to ask for referrals. You don’t have to be salesy. Just show a casual offer to help them and the people they know who might need your service.
Engage and Involve
Can you imagine growing your attorney referral network without engaging with relevant groups of people in as many ways as you can? So, try to involve yourself with various referral groups. You may do so through attending meet ups, go to related parties or events, make referral partnerships with other professionals you meet, get involved with attorney referral services, etc.
Practically speaking there is no alternative to professional success as an attorney or lawyer other than having a robust lawyer referral network of your own. So, stop wasting your valuable time and start working on it with these effective tips for building your attorney referral network.
No comments:
Post a Comment