5 Problems Lawyers Face In Marketing Their Practice

Marketing is a great way to introduce prospected audience to you and your practice. The strategy that you use for marketing can make and break your business. It provides a great platform to businesses to strengthen their presence in the industry, only if used properly. Also, different industries demand different marketing approaches. For example, a business institute would demand a different plan and a legal entity an entirely different one.

Are you a lawyer and facing problems in your attorney marketing? Don’t worry. You are not alone. Here are the most common challenges faced by lawyers while marketing their services along with the solutions:

1. Lack of target market knowledge: Who are your target audience and what they are looking for? All your efforts will be in vain if you can’t answer this question. Firstly, recognize who wants your services and then target them. Don’t waste your time, energy, and money on chasing after wrong prospects. Once you’ve identified your target audience, ensure that your marketing efforts are strong enough to convince them to select you.

2. Lack of time: Marketing is a slow and time-consuming Endeavour. It requires a lot of efforts and time to attract and engage new clients with your business. Without devoting your time, you can’t expect results. So, you will obviously have to devote some time. The question is “How much time can you spend on marketing?” If you don’t have time, try contacting a professional and outsource this task to them.

3. Being clueless about marketing results: How to know you are doing right or wrong without measuring your campaign results? To know if marketing strategy is working or not, you need to keep an eye on the marketing metrics. Note down the actions you’re taking and keep an eye on its effectiveness. Conduct A/B split testing. Try out a bunch of strategies and compare the metrics across all of them. This will give you plenty of insight into which strategy to follow. Watch out especially for stuff like -

• E-mail view rate
• Visiting rate on your website
• Client satisfaction ratio
• Customer rate in the past and present, and more

4. Bad website design: Your website is the first point of interaction between you and your clients. A bad website design can turn away your potential clients. “First impression is the last”, so make sure that both your website design and content are engaging to leave a strong positive impression on your visitors’ mind. Without any theme or idea, how can you expect to engage visitors with you? Be unique, your uniqueness encourages audience to contact you.

5. Not leveraging social media: Having a business website is not enough. No one can deny the buzz around social media. Build your business page on Facebook, LinkedIn, Twitter, and Google+, and improve your visibility digitally. Utilize these weapons and let your audience feel that they know about you personally.

These are some of the common challenges faced by law firm while marketing their practice. For lawyers marketing is not going to be so easy. A lawyer is nothing without clients and no one can find you until you build a strong identity in the market. Stay patient and keep putting efforts. You’ll surely get the results you’re looking for. Use marketing techniques effectively to make your audience realize that you have great skills and can do an excellent job for them.

Top 7 Problems A Financial Advisor Can Solve

Are you confused about whether it is time for you to go to a financial advisor? There are literally hundreds of occasions when you might find the services of financial advisor helpful. In a broader way, financial advisors are able to help you with anything that relates to economy and finances; in short, money. So, if you are encountering any issue with your money that you are not being able to solve by yourself, then probably it is time for you to look for a financial advisor.  

Business Plan

Doing business without a financial planner is impossible. You will need a financial advisor for developing business plans, investment plans, troubleshooting financial problems related to your business, dealing with taxes, creating effective cost savings strategy and what not. So, to tell a long story short, a financial advisor can help you with financial issues related to your business.

Retirement Plan

Planning for retirement and health care is tough nowadays. You have to start preparing right from the moment you are born; as it might seem. However, a financial advisor can guide you through the preparation for your final days to be passed in peace and freedom.

Getting Out of Debt or Insolvency

Okay, if you are struggling with loans, debts, and thinking of going crazy, then rather than going to a psychiatrist you should go to a financial advisor. A financial advisor will be the best person who will be able to analyze your current financial situation and draft out a plan to get you out of trouble through proactive investment plans.

Insurances and Saving Plans

There are so many types of insurances and saving plans available that often getting the best one for you becomes impossible to sift out. Here a financial advisor will be your guide. They are already aware of all the available options for you and will be able to pinpoint the one that will be best for your specific needs.

Overseeing Your Financial Future

Being an owner of a massive fortune and estate, it is natural for you to be worried about the best possible protection of your assets. In this case, a financial advisor is a must for you. All of your finances will be managed the best possible way under the care of an expert financial advisor.

Help to Manage the Rising Costs

Cost of everyday essentials to industrial and manufacturing materials is constantly on the rise. The rise in even rapid than ever before. To tackle this ever-rising cost of products and materials you will need the help of a financial advisor. They will be able to offer you strategies that will best minimize the negative effects or rising cost on your budget. 

Identify Your Biases

When it comes to finances most of us have some inherent biases that we are not aware of. It may be that you might think that a particular investment option is too risky or not suitable for you. On the contrary, a financial advisor may be able to show you that you are wrong. You didn’t consider a certain aspect of the business that you were not aware of. So, in this way, financial advisors will be able to identify and get rid of your financial biases through their experience and knowledge.

So, this is why you need a financial advisor. A financial advisor is must of any kind of financial venture. Be it you are struggling with your business or personal finances; a financial advisor will know how to find out the best possible solutions for you. Visit NetProReferral.com to find expert financial advisors around you! 

7 Tactics To Launch Your Own Referral Campaign

Do you want to run referral campaigns that would result in having a stellar referral network? A referral network that will serve as an infinite well of referrals. Then you are at the right place! 

Here we will talk about seven very effective referral campaign tips to launch and successfully run your own referral campaigns. 

Targeting Professionals

The most important tactic to adopt while launching your referral campaigns is to target the relevant and most promising professionals as your referral partners or sources. You should be on the lookout for the most yielding professionals. Professionals who share the same passion and views with you. After all, a referral network is only as good as its participants You can use tools like NetProReferral and LinkedIn to target professionals. 

Connecting on Several Platforms

To have strong referral connection. You have to connect with your contacts even on a friendly, personal or emotional level. Use all the social and professional platforms to connect. Use personalized email templates. Or other communication channels that you can find. Be present to them so that they remember you on times of giving referrals to others. 

Hosting Events

You should host events for your network. To get lively and rejuvenating memories with them. That will cement the referral relationships. You can host events that are educating like seminars or entertaining like concerts or other musicals. Inviting your referral contacts, clients and customers is a great way to do a referral campaign. 

Attending Events Hosted by Others

Do the same for events that are organized by others. The benefits are all the same. Besides, your contacts should know that you also care for their business interests. Attending various events will not only allow you to expand your referral network but also help you in expanding your experience with people and on various ways to increase business. 

Giving Away Incentives

A very effective way to increase the number of referrals for your business is to offer incentives to them who refer you. You can also give incentives to those who are getting referred. Try to find an incentive that is not too heavy on the budget but at the same time appeals to your target audience. The most common incentive is to offer discount on your products or services. 

Spicing Things Up

If a normal incentive case is not being suitable for you then you should try something different. Add some spices to it. Think out of the box. A simple referral campaign tip would be to arrange events or giving special offers that would be solely available to your customers or the ones that they refer to you. That way you will be able to create the exclusivity effect and your target audience would love to feel exclusive.   

Having Referral Friendly Web Presence

Another very essential referral campaign tip is that you must have a referral friendly web presence. All web and social portals related to your business should be optimized in a way that makes the referral processes as easy as possible. All the prominent web pages and social profiles must have ‘refer a friend’ button or links in places that are easily visible and accessible. Besides, having a standalone referral landing page for all the referrals to go through is also important. 

So, here you go! With these referral campaign tips launching a referral campaign to strengthen your referral network will be easier than ever! And if you are running a business that relies heavily on referrals you can also bank on these referral campaign tips. 

How To Find Financial Analysts Referrals?

To tell you the truth, among all the professionals finding a financial analyst is the most challenging task that you will undertake. This is mostly because there are not many financial analysts’ referral services that are dedicated for you to find one. Secondly, most of the available sources that claim to offer top financial analysts referrals do not offer an adequate amount of information on the analysts that they refer to you. 

But finding an analyst is very important for your business. Without an expert financial analyst growing your business and setting goals for it becomes almost impossible. So, how can you find the best financial analyst? 

Word of Mouth

First thing first. Ask your friends and family whether they know any great financial advisors to refer you to. Financial advisors have to cover the wide range of the whole financial world. So, they are diversified into various expertise. It will be suitable for you to get the financial analyst who has expertise in helping people facing the kind of financial condition you are in. So, asking your friends, who are more likely to have experienced the kind of issues you are experiencing, would be the best idea. You can also get help from your social media channels by asking your friends there on how to find financial analysts, if you don’t have issues with going public with it. 

NAPFA

National Association of Personal Financial Advisors website is definitely the go to destination whenever you need financial analysts referrals. They are all CFPs (Certified Financial Planners) and meets all the other requirements like fiduciary standards, etc. So, from NAPFA website you can get a financial analyst quite easily. Their find a financial analyst hub can be filtered through area of expertise and locality. Although the web portal will not give any in depth info of the financial analysts you can rest assured that they are pre-qualified to help you with your financial planning. 

Industry Associations

Your own industry associations or societies can be a great source of financial analysts referrals. If you are a member of any such institutions connected with your industry then you can certainly ask your connections there whether they can give any top financial advisor referrals. As belonging to the same industry, it is more likely that they have similar financial structure and issues like you. So, the advisors that are helping them would be the best fit to help you out too! 

NetProReferral

Among all the places where you can find top financial analysts referrals, NetProReferral is undoubtedly the best. In NetProReferral all the expert professionals get to know each other and refer each other based on their skills, expertise and experience. Here only experts refer other experts whom they personally believe and trust. That way you get the most authentic way of evaluating financial analysts. From NetProReferral you will get to search and evaluate all the financial analysts near you based on the quality and quantity of the referrals along with the detailed profiles of all the experts.  

LinkedIn

LinkedIn too is another place where you can look for best financial analysts. Here the professionals are endorsed based on their skills. You will also get to have a look on their detailed profiles here.  

Other Directories

Apart from the sources described above, there are some other very useful financial analyst online directories that you can use for finding top financial analysts referrals. Directories like Nerd Wallet, Go Banking Rates, Future Advisor, Garrett Planning Network are some of the best financial analyst finding portals.

How To Create Repeat Customers For Your Business?

One of the basics of growing your business successfully is to create repeat customers. Customers who are fully convinced that you are the best service provider, hence are fully satisfied with your services. Without retaining and engaging customers or without creating repeat customers, no business can last long. Most small businesses fade away due to lack of repeat customers. So, how can you create fully satisfied repeat customers for your business? Let’s find out! 

Above the Average Quality

In terms of the quality of your products and services, you should always aim at providing the best to your customers. However, for most of the industries, evaluating the best quality is often becomes impossible so, if you target to be the best you will definitely end being at least above the average. And that should be enough for your customers to be satisfied with your service. Other than giving quality service no business can create repeat customers. 

All Inclusive Customer Service

Providing fast and superior type customer service is one of the essentials for creating repeat customers. In today’s predominantly online world, you have to be always available to your customers through online support center. Your customer service representatives should be well trained in both pre and post sale customer service. They should know how to comfortably guide a lead through the buyer’s journey. 

360 Degree Sales Funnel

Having the marketing, sales and customer support team fully integrated into creating an all-encompassing sales funnel through which a customer’s journey and decision-making process will be guided. From the very first point of contact, a customer will be educated based on the stage they are currently in the sales process and guided to the best possible solution for them. 

Content Strategy

Your content strategy is one of the crucial parts of your strategies to create repeat customers. Contents fulfill multiple purposes in this regard. Firstly, it will attract potential customers. Secondly, it can be used to educate them based on the stage they are in; and thirdly, it can be used to keep entertaining them with useful and informative posts and updates regarding your business and thus retaining them as repeat customers.  

Social Engagement

Social media activities along with fulfilling corporate social responsibilities are equally important for creating impressed and satisfied repeat customers. Get engaged with the customers through brand’s social channels. Keep them glued to your brand through attractive, informational and interesting social posts regularly. Besides, keep them updated with your marketing campaigns such as offers or discounts through your social channels.

Make Customers a Part of Your Brand

Asking for suggestions and ideas for new product launch and services from your customers is always a great idea to keep them engaged with you and to make them an integral part of your business. Keep them updated with the latest news from within the company time to time. That way you will be deemed as intimate to their lives. You will become a sort of a friend to them. Another such idea to make customers a part of your business is to host different kinds of events and invite them to participate.

One can simply understand that with such type of superb service and business structure no customer will quit your brand once getting hooked with it. Creating such repeat customers should be one of the prime concerns of every business. Moreover, having satisfied repeat customers is a sure shot way to INCREASE YOUR CUSTOMER REFERRALS.

5 Affordable Customer Engagement Strategies for Best Results

The secret for successfully retaining customers for a long term is to wholeheartedly engage them with your brand. But engaging customers with your brands often require high-end PR actions and media activism. These customer engagement strategies often end up being heavy on the budget of small to medium business owners. 

So, here’s your solution. Here, you will find 5 affordable yet highly effective customer engagement strategies that you can implement to gain the best results when it comes to getting long term customers and referrals for customer engagement.   

Social Media Is a Must

No business can retain customers without being connected with them on social media platforms. Now it is no more a contested issue. Everybody agrees with it. So, being active and dynamic on your social channels should be your priority. Post classy and post regularly. Make a social media strategy that will take within it and sync with all the other marketing efforts and strategies that you make. If done perfectly social media alone can become the be all and end all customer engagement strategy for your business. 

Make Emotional Connections

Try to make a contact with your customers on an intimate level like one of their friends or family. Have such friendly messages on your web and social portals. On the about sections and other marketing messages. Besides, be friendly in all the communications that you make with them be it emails or just the sales invoices. Another effective idea is to appear to them as a person in the communications rather than a company. Send emails with your personalized signature. Have your customer support representative introduce themselves by their names instead of appearing as the company. 

Have a Content Strategy

Content marketing through really informative and attractive contents is a sure shot way to customer engagement. Create blogs on your products and services along with all other helpful topics related to your business. You may also provide contents that are not directly related to your business but add great value to your customers. Have versatility within your content strategy. Create blogs, eBooks, videos, infographics and a lot more. And luckily creating such contents are not that pricey nowadays. Contents surely are a major source of referrals for customer engagement. 

Host events

Sponsor local events or even better host some events yourself. Events can be of any kind as long as it interests you target audience. Be it a concert, a social responsibility event or some other educative event start hosting and inviting your clients to them. They will feel special to be in contact with your business and will surely do business with you the next time. You can also host events on the occasion of any new product launch or any major business announcements if you have the budget to spare. 

Make Customers a Part of Your Business

Your customers should feel like they are a part of your brand. They should feel welcome always. You should ask for their feedback on your services occasionally and should hear and implement their suggestions. You can also ask for their ideas and suggestions for any new product launch. Listen to what they want to say. What are their preferences and implement them in your products and services. You can also send occasional messages to customers to let them know some company info or to thank them in any occasion of success of your business. 

So, with these strategies to get your customers engaged with your business, you will never feel the lack of long term clients and referrals for customer engagement. So, what are you waiting for? Start working on these customer engagement strategies right now. Stay tuned!