5 Problems Lawyers Face In Marketing Their Practice

Marketing is a great way to introduce prospected audience to you and your practice. The strategy that you use for marketing can make and break your business. It provides a great platform to businesses to strengthen their presence in the industry, only if used properly. Also, different industries demand different marketing approaches. For example, a business institute would demand a different plan and a legal entity an entirely different one.

Are you a lawyer and facing problems in your attorney marketing? Don’t worry. You are not alone. Here are the most common challenges faced by lawyers while marketing their services along with the solutions:

1. Lack of target market knowledge: Who are your target audience and what they are looking for? All your efforts will be in vain if you can’t answer this question. Firstly, recognize who wants your services and then target them. Don’t waste your time, energy, and money on chasing after wrong prospects. Once you’ve identified your target audience, ensure that your marketing efforts are strong enough to convince them to select you.

2. Lack of time: Marketing is a slow and time-consuming Endeavour. It requires a lot of efforts and time to attract and engage new clients with your business. Without devoting your time, you can’t expect results. So, you will obviously have to devote some time. The question is “How much time can you spend on marketing?” If you don’t have time, try contacting a professional and outsource this task to them.

3. Being clueless about marketing results: How to know you are doing right or wrong without measuring your campaign results? To know if marketing strategy is working or not, you need to keep an eye on the marketing metrics. Note down the actions you’re taking and keep an eye on its effectiveness. Conduct A/B split testing. Try out a bunch of strategies and compare the metrics across all of them. This will give you plenty of insight into which strategy to follow. Watch out especially for stuff like -

• E-mail view rate
• Visiting rate on your website
• Client satisfaction ratio
• Customer rate in the past and present, and more

4. Bad website design: Your website is the first point of interaction between you and your clients. A bad website design can turn away your potential clients. “First impression is the last”, so make sure that both your website design and content are engaging to leave a strong positive impression on your visitors’ mind. Without any theme or idea, how can you expect to engage visitors with you? Be unique, your uniqueness encourages audience to contact you.

5. Not leveraging social media: Having a business website is not enough. No one can deny the buzz around social media. Build your business page on Facebook, LinkedIn, Twitter, and Google+, and improve your visibility digitally. Utilize these weapons and let your audience feel that they know about you personally.

These are some of the common challenges faced by law firm while marketing their practice. For lawyers marketing is not going to be so easy. A lawyer is nothing without clients and no one can find you until you build a strong identity in the market. Stay patient and keep putting efforts. You’ll surely get the results you’re looking for. Use marketing techniques effectively to make your audience realize that you have great skills and can do an excellent job for them.