7 Tactics To Launch Your Own Referral Campaign

Do you want to run referral campaigns that would result in having a stellar referral network? A referral network that will serve as an infinite well of referrals. Then you are at the right place! 

Here we will talk about seven very effective referral campaign tips to launch and successfully run your own referral campaigns. 

Targeting Professionals

The most important tactic to adopt while launching your referral campaigns is to target the relevant and most promising professionals as your referral partners or sources. You should be on the lookout for the most yielding professionals. Professionals who share the same passion and views with you. After all, a referral network is only as good as its participants You can use tools like NetProReferral and LinkedIn to target professionals. 

Connecting on Several Platforms

To have strong referral connection. You have to connect with your contacts even on a friendly, personal or emotional level. Use all the social and professional platforms to connect. Use personalized email templates. Or other communication channels that you can find. Be present to them so that they remember you on times of giving referrals to others. 

Hosting Events

You should host events for your network. To get lively and rejuvenating memories with them. That will cement the referral relationships. You can host events that are educating like seminars or entertaining like concerts or other musicals. Inviting your referral contacts, clients and customers is a great way to do a referral campaign. 

Attending Events Hosted by Others

Do the same for events that are organized by others. The benefits are all the same. Besides, your contacts should know that you also care for their business interests. Attending various events will not only allow you to expand your referral network but also help you in expanding your experience with people and on various ways to increase business. 

Giving Away Incentives

A very effective way to increase the number of referrals for your business is to offer incentives to them who refer you. You can also give incentives to those who are getting referred. Try to find an incentive that is not too heavy on the budget but at the same time appeals to your target audience. The most common incentive is to offer discount on your products or services. 

Spicing Things Up

If a normal incentive case is not being suitable for you then you should try something different. Add some spices to it. Think out of the box. A simple referral campaign tip would be to arrange events or giving special offers that would be solely available to your customers or the ones that they refer to you. That way you will be able to create the exclusivity effect and your target audience would love to feel exclusive.   

Having Referral Friendly Web Presence

Another very essential referral campaign tip is that you must have a referral friendly web presence. All web and social portals related to your business should be optimized in a way that makes the referral processes as easy as possible. All the prominent web pages and social profiles must have ‘refer a friend’ button or links in places that are easily visible and accessible. Besides, having a standalone referral landing page for all the referrals to go through is also important. 

So, here you go! With these referral campaign tips launching a referral campaign to strengthen your referral network will be easier than ever! And if you are running a business that relies heavily on referrals you can also bank on these referral campaign tips.